AVD Profile
AVD industrial & strategic design is an independent design organisation, located in the Netherlands in Wateringen (The Hague area).
Client profile, mid-sized companies, manufacturers of professional equipment. AVD operates both nationally and internationally.
Ir. Albert van Dorssen - designer | founder
After his graduation (1988) at the Delft University of Technology, faculty of Design Engineering, and traineeships at Volvo Car Corporations and Philips Design, Albert van Dorssen(1963) first worked at NPK design in Leiden. In 1996 Albert started ´Linders and Van Dorssen´ together with Thomas Linders. This design studio was later renamed MAX strategy by design (2003). Starting from 2006 Albert continued with AVD industrial & strategic design, with focus on strategic concept making.
Albert has been involved in over hundred fifty product development projects in different industry sectors. Albert guided plural strategic concept sessions and developed a unique method to be used in fuzzy front-end phases of productdevelopment. In 2005 Albert was co-founder and secretary of PDMA-NL, the Dutch chapter of the Product Development & Management Association in USA.